Indian Mindskills

I am a freelance facilitator on innovation and leadership, based at Mumbai India. Check out www.innovatorsandleaders.com

Saturday, February 28, 2009

Do Mumbai Terror ( 26/11 ) and Disruptive Innovation have anything in common? A lot.Tactics used by the terrorists provide a good example of disruptive innovation.
One of the planks of disruptive innovation is that improving the features of your product or service is not the only way to satisfy customers. Many a time, reducing them works as well.Adding complexity and efficiency is not the only way to innovate. Many a time, a low cost option works even better.
Insurgency and terrorism itself are ways of tackling your enemy by the 'low resources' route. While navies talk of submarines, destroyer ships and sea control strategies to counter enemy ships, the enemy slips his guys through low quality trawlers, right through the radars and sonars of the navy and cost guard.
Give the devil his due. They did a good job through disruptive innovation. They didn't fight the navy, they simply fooled them. Don't hit them where they are. Hit them where they ain't.

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